Director of strategic marketing at Philips Diagnostic Imaging, overseeing the business group's go-to-market strategy across all markets. I don’t know a single marketer in healthcare who was prepared for what I have come to refer to as the artificial ...


The Dutch airline, KLM has developed a social media strategy revered by marketers. The brand uses Twitter, Facebook and Instagram masterfully to provide outstanding customer service and to advance the organization’s brand narrative. As a result of this ...


Major UK supermarkets including Tesco, Aldi, Asda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers. The Feedback charity is backing the owner ...


Instagram marketing is part art, part science. Like any experiment, you can always try again. More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Twitter unveiled the new effort ...


U.S. Men’s National Team and Huddersfield Town midfielder Danny Williams gave a wide ranging interview with Joe Prince-Wright of NBC Sports last week. In it, he discussed his national team and club career. However, the comments that are getting the most ...


As social media continues to dominate the focus of most company's marketing focus and media budget, now would be the perfect time to review what works best on each platform. Clearly, video will dominate for the foreseeable future, despite the increasing ...


Good morning. We’re used to reading stories about how Amazon is disrupting retail, media and advertising, and now Jeff Bezos’s empire is even giving the Fed a headache. The Wall Street Journal reports on the “Amazon effect,” where web-driven ...


* SHIRE PLC SAYS EXPECTS LYOPHILIZED ONCASPAR TO BE AVAILABLE IN EUROPEAN MARKETS BEGINNING IN FIRST HALF OF 2018 Source text for Eikon: Further company coverage: Our Standards:The Thomson Reuters Trust Principles.


Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week!


This is a sponsored post written by Rank Ranger. The opinions expressed in this article are the sponsor’s own. SEO and digital marketing are not monolithic. So why should your reporting be? It’s time to bring data reporting out of the Stone Age.


This is a sponsored post written by Rank Ranger@ The opinions expressed in this article are the sponsor’s own@ SEO and digital marketing are not monolithic@ So why should your reporting be@@@ It’s time to bring data reporting out of the Stone Age@

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